"ILARIA" is a consulting company that provides a full spectrum of HR solutions and process digitisation through a system developed by us. At ILARIA, a team of HR experts offers services essential to your organisation's success: HR outsourcing and recruiting, market research, and software. 

The company "ILARIA" is looking for a "Business Marketer" for a partner company operating in the e-commerce sector, which offers an online shopping platform to customers. 

Position: "Business Marketer"

Work format: Full-time, on-site 

Work schedule: Monday-Friday 

Working hours: 10:00 – 18:00 

Salary: 6000 Net 

Number of vacant positions: 1 

Key Duties and Responsibilities: 

Specific Tasks: 

• Achieving KPIs: Meeting country marketing KPIs, positioning as a leading market expert, and initiating all local activities;

• Key Indicators (KPIs): GMV growth, MAU, increasing brand awareness and loyalty in the local market;

• Market Expertise: In-depth knowledge of all aspects of the local market and effectively communicating this information to the central team;

• Strategy and Tactics: Developing a monthly action plan and achieving set goals;

• Local Activities: Generating, justifying, and launching locally relevant ideas;

• Advertising Campaigns: Planning and launching advertising campaigns;

• Cross-Functional Collaboration: Close cooperation with commercial, PR, creative, product, and GR teams;

• Reporting: Monthly reporting on efficiency, progress, and challenges, as well as preparing video reports of activities;

• Localisation: Translation, adaptation, and local contextualisation of creatives and texts;

• Legal and Internal Approvals: Agreeing all advertising materials (banners, posts, contest terms) with local lawyers, commercial, and PR teams;

• Contractor Management: Identifying and working with local contractors (agencies, photographers);

• Meeting Minutes: Keeping minutes of decisions after meetings with the product team and sharing results;

• Monitoring and Analytics;

• Market Monitoring: Monitoring social networks, media, and competitors' activities, and sending short reports to the work chat (Telegram / Band);

• Campaign Analysis: Monthly analysis of the effectiveness of launched campaigns (gathering data from advertising accounts and SMM platforms). 

Events and Projects:

• Event Organisation: Finding locations, coordinating with organisers and local authorities, and assisting the event manager on-site;

• Influencer Marketing: Creating a list of local bloggers, conducting initial negotiations, and monthly briefing;

• SMM Support: Providing a local content plan (local holidays, trending topics), monitoring comments, and escalating problematic issues;

• Special Projects: Managing special projects from brief to implementation (finding contractors, preparing commercial proposals, etc.). 

Qualification Requirements: 

• Higher education in Marketing, Business Administration, or a related field;

• 3+ years of experience in the field of marketing, preferably in Brand/Country/Trade Marketing;

• Experience in planning and implementing marketing strategies and campaigns;

• Good knowledge of the local market, consumer behaviour, and competitive environment;

• Experience in analysing marketing KPIs and result-oriented work;

• Knowledge of digital marketing and social media channels;

• Experience in effectively managing projects, events, and external partners;

• Strong communication, negotiation, and organisational skills;

• High level of proficiency in Russian and English is required;

• Knowledge of MS Office, Google Analytics, and Meta Ads Manager will be considered an advantage. 

If interested, please send your CV to the email address: vacancy@ilaria.ge. Please, make sure to indicate the vacancy name - “Business Marketer”.

Please note that only shortlisted candidates will be contacted for an interview. 

​​We wish you success!​