ILARIA is a consulting company providing a full spectrum of HR solutions and process digitisation through a system we created. At ILARIA, a team of HR experts offers services essential to your organisation's success: HR outsourcing and recruiting, market research, and software.

ILARIA is looking for a "Marketing Manager" for a partner company

Work format: Full-time, on-site

Work schedule: Monday-Friday

Working hours: 09:30 – 18:00

Remuneration: 4000 - 5000 GEL (net) + annual bonus

Sector: Retail and corporate trade of renovation materials

We are looking for an experienced, results-oriented Marketing Manager who will take full responsibility for managing the company's marketing direction - from strategy development and planning to its practical implementation, team management and results evaluation.

Key Responsibilities:

• Developing the company's marketing strategy and aligning it with business objectives;

• Creating annual and quarterly marketing plans, defining priorities and controlling execution;

• Planning, allocating and controlling the cost-effectiveness of the marketing budget;

• Developing the company's brand positioning, communication style and marketing activities;

• Planning appropriate marketing strategies and campaigns for various products and brands;

• Planning and managing 360° marketing campaigns: digital, social media, outdoor advertising, POS materials, PR and other relevant channels;

• Defining the overall strategy for social media and digital channels and managing results;

• Defining content strategy, content plan and communication directions;

• Planning, launching, monitoring and optimising advertising campaigns;

• Controlling the effectiveness of Meta Ads, Google Ads and other digital channels;

• Analysing campaign results, customer behaviour and sales-related data;

• Defining and monitoring ROI/ROAS and key KPIs of marketing activities;

• Continuous analysis of the market, customers and competitors, and improving marketing activities based on the information received;

• Developing a marketing plan for introducing new products, collections and offers to the market;

• Collaborating closely with the sales team to connect marketing activities with sales;

• Planning appropriate marketing support for retail branches and the corporate sector;

• Planning and implementing seasonal, promotional and commercial campaigns;

• Selecting, managing and controlling the results of marketing agencies, freelancers and other external partners;

• Managing the marketing team, allocating tasks, monitoring performance and development;

• Structuring team workflows and ensuring timely delivery of marketing projects;

• Effective coordination of the marketing team with other departments;

• Reporting on marketing results, KPIs, budget and ongoing projects to management;

• Identifying new marketing opportunities and assessing their business value.

Requirements:

• At least 3 years of work experience in marketing, in a managerial/lead position;

• Experience in construction, renovation-finishing materials, retail or similar product-related fields is preferred;

• Experience in independently planning and executing marketing strategy;

• Creative thinking and the ability to turn ideas into business results;

• Experience in managing a marketing team;

• Experience in planning and managing a marketing budget;

• Good knowledge of key digital marketing channels and tools;

• Practical knowledge of Meta Ads Manager, Google Ads and Google Analytics;

• Ability to make data-driven decisions;

• Ability to connect brand, product and commercial goals;

• Strong analytical and strategic thinking;

• Ability to manage multiple projects simultaneously and prioritise correctly;

• Strong leadership and communication skills;

• Experience in effective collaboration with agencies, partners and various internal teams;

• Creative thinking and the ability to turn ideas into business results;

• High level of responsibility and results orientation;

• Knowledge of the English language;

If you are interested, please upload your resume to this link: ILARIA. Please be sure to specify the vacancy title - "Marketing Manager".

Please note that only shortlisted candidates will be contacted for an interview. 

​​We wish you success!​