"ILARIA" is a consulting company that provides a full spectrum of HR solutions and processes digitalisation through a system we developed. At ILARIA, a team of HR experts offers services essential for your organisation's success: HR outsourcing and recruiting, market research, and software. 

The company "ILARIA" is looking for a "Marketing Specialist" for a partner company that operates in the e-commerce sector and offers users an online shopping platform. 

Position: "Marketing Specialist"

Work Format: Full-time, on-site 

Work Schedule: Monday-Friday 

Working Hours: 10:00 – 18:00 

Salary: 3,500–4,500 Net 

Number of Vacant Positions: 1 

Main Functions and Responsibilities:

Specific Tasks:

• Achieve the country's marketing KPIs as the lead market expert and the initiator of all local activities;

• Country KPIs: GMV growth, MAU, brand awareness, and loyalty within the local market;

• Market Expertise: In-depth knowledge of all aspects of the local market and bringing this information to the team;

• Country Strategy and Tactics: Developing and executing monthly plans that lead to achieving targets;

• Generate, justify, and launch locally relevant activities;

• Run advertising campaigns;

• Work closely with commercial, PR, creative, product, and GR teams;

• Provide monthly reports on efficiency, progress, and challenges, as well as video reports of activities;

• Translate and adapt creatives and texts;

• Align all materials (advertising banners, posts, contest terms) with local lawyers, commercial, and PR teams;

• Identify and work with local contractors (agencies, photographers) at the request/agreement of the senior marketer;

• Maintain action items/meeting minutes (sending outcomes after product meetings: "Received: rework the widget by 1 October, responsible - John from the product team").

Monitoring and Analytics:

• Monitor social networks, media, and competitor activities. Send short reports in chat (Telegram or Band);

• Provide monthly analysis on the efficiency of run campaigns (collecting data from advertising reports, SMM).

Interaction:

• Events: Coordinate with organisers, find locations, obtain approvals from local authorities, and assist the event manager on site;

• Bloggers: Compile lists of local influencers, conduct initial negotiations, and provide monthly briefings;

• SMM: Provide a local content plan (local holidays, hot news topics), monitor comments, and escalate if not addressed;

• Special Projects: The entire process from brief to execution lies with the local marketer (finding contractors, commercial proposals, etc.).

Qualification Requirements: 

• Higher education in Marketing, Business Administration, or a related field;

• 3+ years of experience in marketing, preferably in Brand/Country/Trade Marketing;

• Experience in planning and executing marketing strategies and campaigns;

• Good knowledge of the local market, consumer behaviour, and competitive environment; 

• Experience in analysing marketing KPIs and working in a results-oriented manner;

• Knowledge of digital marketing and social media channels;

• Experience in effectively managing projects, events, and external partners;

• Strong communication, negotiation, and organisational skills;

• High level of proficiency in Russian and English is mandatory;

• Knowledge of MS Office, Google Analytics, and Meta Ads Manager will be considered an advantage. 

If you are interested, please send your CV to the email address: vacancy@ilaria.ge. Please be sure to specify the job title - “Marketing Specialist”.

Please note that contact will only be made with candidates shortlisted for an interview. 

​​Wish you luck!​