ILARIA is a consulting company that provides a full range of HR solutions and process digitalisation through a system developed by us. At ILARIA, a team of HR experts offers services essential to your organisation's success: HR outsourcing and recruitment, market research, and software. 

ILARIA is looking for a "Senior Copywriter" for a partner company 

Work format: Full-time, on-site 

Work schedule: Monday–Friday 

Working hours: 10:00 – 19:00 

Number of vacancies: 1 

Key responsibilities: 

Development of creative strategy and communication concepts

• Developing creative strategies and concepts based on marketing and communication objectives; 

• Developing brand positioning, identity, and tone of voice, ensuring their consistent reflection across all communication channels; 

• Defining the core idea, communication messaging, and creative direction of campaigns; 

• Translating campaign strategy into specific communication activities, copywriting formats, and channel-distributed content; 

• Initiating fresh ideas and creative approaches to drive brand awareness, audience engagement, and marketing goals. 

Planning and execution of marketing campaigns 

• Playing a leading role in the planning and execution of 360° marketing and communication campaigns; 

• Defining communication messaging, content directions, and appropriate channels based on the campaign concept; 

• Planning required copy materials within the campaign, establishing priorities, and managing the creation process; 

• Adapting creative ideas across different formats and communication channels while maintaining the campaign's cohesive concept and brand tone of voice; 

• Participating in the evaluation of campaign effectiveness and initiating improvements to communication approaches based on results. 

Content creation and copywriting

• Creating creative and goal-oriented copy for social media (Facebook, Instagram, LinkedIn, TikTok), advertising campaigns, websites, and other communication channels; 

• Working across various copy formats, including SMS, push notifications, email campaigns, advertising messaging, articles, landing pages, and other marketing collateral; 

• Developing short-form and long-form content tailored to audience needs, communication objectives, and specific channel requirements; 

• Translating complex or extensive information into simple, clear, and compelling communication messages; 

• Applying SEO copywriting and UX writing principles when creating relevant content; 

• Editing texts, performing quality control, and ensuring compliance with brand standards. 

Project management and team collaboration 

• Managing creative and copywriting projects independently — from interpreting initial briefs to developing concepts, drafting copy, and delivering the final output; 

• Collaborating with design, marketing, product, and other departments to deliver a unified and consistent communication experience; 

• Presenting creative directions, concepts, and copywriting solutions persuasively and gathering feedback from relevant stakeholders; 

• Editing other writers' copy where necessary, providing constructive feedback, and contributing to content quality enhancement; 

• Managing multiple projects simultaneously, prioritising tasks, and meeting established deadlines. 

Audience, market, and trend analysis

• Studying target audience needs, interests, behaviour, and motivation, and incorporating insights into creative strategy; 

• Continuously monitoring the market, competitors, marketing trends, pop culture, and digital communication developments; 

• Selecting appropriate emotional and rational hooks to capture audience attention and encourage desired actions; 

• Identifying new communication opportunities and initiating their integration into campaigns and content; 

• Evaluating existing communication approaches and putting forward new ideas and recommendations for optimisation. 

Qualifications and required skills

• At least 4–5 years of professional experience in copywriting, preferably with experience in planning and executing marketing and creative campaigns; 

• A strong portfolio demonstrating creative and strategic thinking abilities, as well as successful campaigns and copy across various formats; 

• Full proficiency in Georgian — high-level mastery of grammar, stylistics, and punctuation; 

• Advanced proficiency in English; 

• Experience in brand positioning, communication strategy, and developing creative concepts; 

• Ability to plan and manage the marketing campaign process from concept to execution; 

• Strong understanding of target audience psychology and consumer behaviour; 

• Experience in creating and adapting copy for various communication channels and formats; 

• Creative and strategic mindset, with the ability to make autonomous decisions and proactively propose initiatives; 

• Strong editorial skills and the ability to review and enhance copy quality; 

• Team player with the ability to present ideas persuasively and incorporate feedback effectively; 

• Ability to thrive in a fast-paced, dynamic environment, handle multiple projects concurrently, and meet deadlines. 

Considered an advantage:

• Knowledge of SEO copywriting and UX writing; 

• Experience in analysing digital marketing results and making data-driven communication decisions; 

• Experience working across diverse industries or multiple brands; 

• Experience mentoring other copywriters and managing editorial workflows. 

If interested, please send your CV to: vacancy@ilaria.ge. It is mandatory to specify the job title in the subject line: "Senior Copywriter". 

Please note that only shortlisted candidates will be contacted for an interview. 

​​We wish you the best of luck!​