"ILARIA" is a consulting company that provides a full spectrum of HR solutions and process digitisation using a system created by us. At ILARIA, a team of HR experts offers services essential for your organisation's success: HR outsourcing and recruiting, market research, and software. 

The company "ILARIA" is looking for a "Digital Development and Growth Manager" for a partner company.

MAVA - the official representative of the world's leading premium fashion industry brands in Georgia, which unites international and local brands, including Emporio Armani, Zadig & Voltaire, Armani Exchange, and New Trend - is looking for a strong Digital Marketing Manager. 

The main objective of the position is to manage and develop MAVA's digital growth in the areas of online sales, advertising campaign effectiveness, customer relationship management (CRM), customer retention, and digital analytics. We are looking for someone who can both create a strategy and put it into practice.  

Position: "Digital Development and Growth Manager"

Work format: Full-time, on-site 

Work schedule: Monday-Friday

Number of vacant positions: 1 

Remuneration: In accordance with qualifications and experience 

Key Roles and Responsibilities 

• Creation and implementation of digital growth strategy; 

• Creation and management of online sales marketing strategy; 

• Improving the sales conversion rate, user journey, and online revenue on the online platform; 

• Managing the effectiveness strategy of advertising campaigns and controlling the performance of the advertiser; 

• Analysing the results of Meta Ads, Google Ads, and TikTok Ads campaigns; 

• Strategic and daily management of CRM; 

• Creating and managing customer segmentation; 

• Creating and managing Email/SMS campaigns and marketing automation; 

• Development of VIP, customer retention, and repeat purchase programs; 

• Monitoring and managing the SEO agency and other external partners; 

• Monitoring Google Analytics / GA4 and digital key performance indicators (KPIs); 

• Analysing ROAS, CAC, AOV, LTV, sales conversion, and revenue; 

• Making data-driven decisions and continuous optimization of digital growth. 

• Cooperating with the brand manager and managing joint campaigns. 

Qualification Requirements and Necessary Skills: 

• Minimum of 5 years of work experience in digital marketing; 

• Practical knowledge and experience in online sales; 

• Knowledge of advertising campaign performance management and experience in evaluating and optimising campaign results; 

• Practical experience in CRM and customer retention marketing - creating customer segmentations, independently building and launching Email/SMS campaigns, creating marketing automations and customer journeys, and analysing their results; 

• Good knowledge of Google Analytics / GA4 and the ability to analyse key digital metrics - ROAS, CAC, AOV, LTV, sales conversion, and revenue; 

• Experience in managing agencies and external specialists - correctly formulating tasks, controlling execution, and evaluating results; 

• High level of English proficiency. 

• Experience working in fashion, premium/luxury retail, premium banking, beauty, online trade, or another premium segment will be considered a significant advantage. 

 
If you are interested, please send your CV to the e-mail address: vacancy@ilaria.ge. Please make sure to indicate the title of the vacancy - “Digital Development and Growth Manager”.

Please note that only shortlisted candidates selected for an interview will be contacted. 

​​We wish you success!​